What is TikTok?
TikTok was released in 2017 and is designed for people to post 15-second videos. The app has been very successful with over a billion downloads. Byte Dance also owns a variety of other platforms including AI-based video and news apps, such as Slack alternative Lark, video-chat app Flipchat, and news aggregator Toutiao.
Chinese financial magazine Caijing reports the phone has been in development for a number of months but little details have been given.
According to Reuters BytesDance plans to work with a software giant in China to produce the phone.
Breaking into the Smartphone Market
Although ByteDance has a number of successful apps the smartphone market is a whole other entity.
Ben Wood, technology analyst at CSS comments “It’s extremely difficult for any new entrants to break into the smartphone market profitably, particularly at a time when big brands such as Apple, Samsung, and Huawei are carpet-bombing consumers with millions of pounds worth of marketing”
Although a difficult market ByteDance future in smartphones will become more clear when further details on the phone are given.
Image Source by CNBC