Following the announcement of the cheap streaming service shares of Netflix, Disney and Roku fell in the stock market as Apple announces at a price of just $4.99 per month.
The competing platform currently price there streaming services at $6 a month for Hulu, $7 a month for Disney Plus, Amazon Prime Video at $9 a month with Netflix and HBO becoming more pricey at more than $10.
As pricing between services become increasingly competitive some have opted to provide bundles. One example is Disney who provides Disney Plus, ESPN Plus and Hulu for a $13 bundle.
Despite these efforts leading streaming services still fell in stock due to Apple’s announcement with Disney -2.76%, Netflix -3.25% and Roku experiencing a large loss of -12.62%.
Another aspect that has factored into the loss for competing for streaming services is the fact that Apple has also announced that customers who buy Apple products such as a Mac, iPhone, or Apple TV can enjoy a free year of Apple TV Plus, thus making the deal more appealing.
This announcement comes at a time where streaming services are currently seeing a shift as several new platforms are underway with HBO Max and Comcast just some examples of new streaming services that will be launched in the near future.